2024-02-13 12:02Press release

Anna Croneman – the Swedish Film Institute’s new CEO

Anna Croneman. Photo: Private.Anna Croneman. Photo: Private.

The Board of Directors of the Swedish Film Institute has appointed Anna Croneman as the new CEO. She is expected to take up her post in mid-April 2024. 

Anna Croneman trained as a producer at the Swedish Institute of Dramatic Art. She joins the SFI from Sveriges Television, where she has been Head of Drama since 2017. Prior to that she was with Avanti Film, a production company which she co-founded. Anna Croneman has produced a great many films and TV series, and has held positions of trust including Vice Chair of the SFI board and the Swedish Film&TV-Producers Association. 

– Swedish film is facing some huge challenges, and the task ahead feels quite overwhelming at this point. Having said that, it is of course a great honour to take over as CEO of the Swedish Film Institute. I am grateful for this opportunity, and promise to do my utmost in order to establish a new and better foundation for the future of Swedish film and the preservation of our film heritage, alongside expert colleagues and some of the leading representatives of our industry in Sweden, says Anna Croneman. 

– The Board of Directors is delighted to welcome Anna Croneman in leading the Swedish Film Institute forward. With an extensive background in film and television, she has the qualities and expertise necessary for the role. She joins the Institute at just the right time, bearing in mind the recently initiated film inquiry. 

– We would also like to thank Åsa Sjöberg who has been standing in as CEO temporarily, and has done an excellent job at the reins, says Gunilla von Platen, Chair of the SFI board.

Contact: Head of Press Jan Göransson,
jan.goransson@filminstitutet.se or +46 706 03 03 62

About The Swedish Film Institute

The Swedish Film Institute is a collective voice for film in Sweden, and a meeting-place for experiences and insights that elevate film on all levels. We preserve and make available Sweden’s film heritage, work to educate children and young people in film and moving images, support the production, distribution and screening of valuable film, and represent Swedish film internationally. A broad diversity of narratives establishes discussions and insights that strengthen the individual and our democracy. Together, we enable more people to create, experience and be enriched by film.


Jan Göransson
Head of Press
Jan Göransson
Per Perstrand
Communications Officer – Press
Per Perstrand